Food Business

Food Delivery Apps in the UAE: A Guide for Restaurants

How food delivery platforms work for UAE restaurants: commissions and fees, own delivery vs platform riders, ranking and promotions, packaging and margins.

Delivery riders collecting insulated bags outside a busy restaurant at night
Illustration: Dubai Food Chain / AI-generated.

Key takeaways

  • Delivery apps bring reach but charge commissions and marketing fees that squeeze margins.
  • Compare platform delivery and your own riders, and negotiate terms where you can.
  • Great photos, reliable prep times and good packaging drive rankings and reviews.
On this page

Delivery is a huge share of restaurant revenue in the UAE. Platforms bring customers you couldn’t reach alone, but they also take a meaningful cut. Understanding the economics is essential before you sign up.

How platforms make money

  • Commission on each order, often a significant percentage
  • Marketing fees for promotions, featured placements and discounts
  • Delivery fees, depending on whether the platform provides riders

Terms vary by platform, cuisine, exclusivity and your negotiating power.

Platform riders or your own?

Platform deliveryYour own riders
SetupEasyHiring, vehicles, insurance
CostHigher commissionLower commission, higher fixed costs
ControlLess control over timingMore control over experience
Best forNew or small restaurantsHigh-volume restaurants

Getting ranked

Platforms favour restaurants with:

  • Fast, accurate preparation times
  • High ratings and few complaints
  • Great photos and clear menus
  • Competitive promotions, used carefully
  • Choose dishes that travel well and price them to cover commissions.
  • Use sturdy, well-sealed packaging that keeps food hot or cold.
  • Include a small thank-you note or card that encourages direct orders next time.

Protect your margins

  1. Calculate profit per order after fees, not just food cost.
  2. Test promotions and stop those that don’t pay back.
  3. Build direct ordering through your website or phone for loyal customers.
  4. Review your terms regularly and renegotiate as volume grows.

Delivery-only brands

If delivery is your whole model, see our guide to opening a cloud kitchen. For the licensing basics, read the Dubai food trade licence guide.

Frequently asked questions

What commission do delivery apps charge in the UAE?

It varies by platform and agreement. Ask each platform for current terms and model them against your margins.

Should restaurants be on every delivery app?

Being on several increases reach but adds complexity. Start with one or two and expand as operations allow.

How can I get more delivery orders?

Improve photos, ratings and prep times, run targeted promotions and encourage repeat customers to order directly.

Sources

  1. Dubai Economy and Tourism (DET)

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